Today marks the launch of a first of its kind future gazing report, ‘The Future of Perimenopause’; reclaiming a pivotal life stage for the next generation’ created by four leading women’s health experts and advocates in collaboration with Wild Nutrition and The Future Laboratory.
Research for the report shows that a quarter of women are potentially perimenopausal by the age of 40 – but few of them have any idea. 36% of people don’t know what perimenopause is and 33% don’t know the difference between perimenopause and the menopause.
Perimenopause is a universal and unavoidable women’s life stage, but 73% of women don’t think it is suitably represented and acknowledged by society, meaning a generation is largely forgotten.
The report aims to reframe perimenopause in the next 10 years, identifying three pillars of change;
- A greater move to holistic health and hyper-personalised nutrition as preventative medicine
- A redefinition and re-education of perimenopause as a distinct life stage, taught within schools and having standardised policies in workplaces
- The rise in tech-empowerment as integrated health intelligence, grocery services, AI trackers and at home hormone testing become the norm
KEY FINDINGS INCLUDED IN THE REPORT:
- The report has revealed that women in the UK say they feel unsupported (23%), clueless (23%), worried (22%) and scared (18%) about perimenopause
- 32% of women feel the name perimenopause is either confusing or too closely linked to menopause
- 68% of people said there isn’t much awareness of how symptoms of the perimenopause can affect people at work and nearly a fifth of people said they thought there is much more support at work for people trying to conceive and/ or being pregnant, than going through perimenopause
- 52% of men don’t know what perimenopause is
- More women (35%) would choose to do their own research; turning to social media, online searches or books for perimenopause support than would speak to their husband/partner/significant male
- 69% would get support from their GP (however other research has found that 18% of women visited their doctor six times before they got the help they needed for perimenopause symptoms).
- 32% would prefer to find a natural alternative to HRT
- Personalised product sales of supplements to alleviate perimenopause symptoms have risen this year by 82% and 31% of respondents revealed they would turn to supplements to alleviate symptoms of the perimenopause
- 43% of people think parents should discuss the perimenopause and menopause with their children, particularly their daughters between the ages of 8-18 years
- 70% believe that both perimenopause and menopause should be taught as part of the wider PSHE (Personal, Social, Health and Economic Education) curriculum.
- When asked how they felt about the use of personal technology (e.g., AI trackers or wearable technology), designed to help people have better understanding of their hormones and health, over half (55%) of respondents say they would be open to using this technology with 43% saying they like the idea of accessing their own data
Experts and women’s health advocates involved in the study
- Dr Shahzadi Harper – GP, perimenopause and menopause specialist, The Harper Clinic
- Henrietta Norton – Nutritional therapist and co-founder of Wild Nutrition
- Laura Biggs – Founder of Let’s All Talk Menopause and founding member of The Menopause Mandate
- Denise Pines – Femtech Founder of WisePause Wellness, co-founder of FemAging and board member of the Osteopathic Medical Board of California
To read the full report, visit http://wildnutrition.com/perimenopause-report
For perimenopause supplements and advice visit wildnutrition.com/perimenopause
#reclaimingperimenopause #perimenopause @wildnutritionltd
ABOUT WILD NUTRITION
Wild Nutrition is a supplements business based in Lewes, Sussex, founded by Henrietta and Charlie Norton. They are the experts in women’s nutritional health, empowering every woman to transform her health naturally. Led by founder and formulator Henrietta, who is a published author and highly regarded nutritional practitioner, they’ve harnessed the power of nature’s most potent ingredients in Food-Grown® supplements. It was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. Realising there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own natural, Food-Grown® supplements and the products are now widely recommended by health professionals and customers alike.
Wild Nutrition products are sold through wildnutrition.com as well as Planet Organic, Whole Foods Market, John Bell & Croydon, Harrods and Selfridges. Wild Nutrition is a B Corp certified business.
ABOUT THE FUTURE LABORATORY
The Future Laboratory is one of the world’s leading strategic foresight consultancies. It exists to help companies make a better future by giving them the confidence to take the decisions today that will create economic, environmental, technological, and social growth tomorrow. From its offices in London and Melbourne, The Future Laboratory offers a range of strategic foresight products and services to help its clients harness market trends, adapt to emerging consumer needs, and keep them ahead of their competitors. Stay on top of the latest consumer trends and market shifts by visiting its trends intelligence platform, lsnglobal.com, and find out more about its client work at thefuturelaboratory.com.
Methodology:
The Future Laboratory used the following methodology in order to explore and define the future of the perimenopause. Synthesising social and cultural macro research with validation from Wild Nutrition stakeholders, quantitative research and key experts, the outcome reflects an in-depth analysis and exploration of the pillars redefining and upholding the future of this life stage.
1. Foresight research system
A process of digital forensics and trend research that provided us with the macro forces set to inform the future of how the perimenopause would be considered. From there, we uncovered three key themes to further explore.
2. Quantitative survey
Perspectus Global interviewed a total sample of 2,015 aged 18-99 years in the United Kingdom. The survey was conducted using an online and phone methodology. Fieldwork has been conducted in August 2022.
Supplementary questions were asked by Wild Nutrition to a customer base of 833 women aged 18-75 years in the United Kingdom. The survey was conducted online between September 1st-9th 2022.
3. Expert interviews
Interviews with experts with expertise that considers the sociological, psychological and technological intersections of the topic – enabling us to validate, interrogate, and identify key themes and knowledge within evolving trends.
Today marks the launch of a first of its kind future gazing report, ‘The Future of Perimenopause’; reclaiming a pivotal life stage for the next generation’ created by four leading women’s health experts and advocates in collaboration with Wild Nutrition and The Future Laboratory.
Research for the report shows that a quarter of women are potentially perimenopausal by the age of 40 – but few of them have any idea. 36% of people don’t know what perimenopause is and 33% don’t know the difference between perimenopause and the menopause.
Perimenopause is a universal and unavoidable women’s life stage, but 73% of women don’t think it is suitably represented and acknowledged by society, meaning a generation is largely forgotten.
The report aims to reframe perimenopause in the next 10 years, identifying three pillars of change;
- A greater move to holistic health and hyper-personalised nutrition as preventative medicine
- A redefinition and re-education of perimenopause as a distinct life stage, taught within schools and having standardised policies in workplaces
- The rise in tech-empowerment as integrated health intelligence, grocery services, AI trackers and at home hormone testing become the norm
KEY FINDINGS INCLUDED IN THE REPORT:
- The report has revealed that women in the UK say they feel unsupported (23%), clueless (23%), worried (22%) and scared (18%) about perimenopause
- 32% of women feel the name perimenopause is either confusing or too closely linked to menopause
- 68% of people said there isn’t much awareness of how symptoms of the perimenopause can affect people at work and nearly a fifth of people said they thought there is much more support at work for people trying to conceive and/ or being pregnant, than going through perimenopause
- 52% of men don’t know what perimenopause is
- More women (35%) would choose to do their own research; turning to social media, online searches or books for perimenopause support than would speak to their husband/partner/significant male
- 69% would get support from their GP (however other research has found that 18% of women visited their doctor six times before they got the help they needed for perimenopause symptoms).
- 32% would prefer to find a natural alternative to HRT
- Personalised product sales of supplements to alleviate perimenopause symptoms have risen this year by 82% and 31% of respondents revealed they would turn to supplements to alleviate symptoms of the perimenopause
- 43% of people think parents should discuss the perimenopause and menopause with their children, particularly their daughters between the ages of 8-18 years
- 70% believe that both perimenopause and menopause should be taught as part of the wider PSHE (Personal, Social, Health and Economic Education) curriculum.
- When asked how they felt about the use of personal technology (e.g., AI trackers or wearable technology), designed to help people have better understanding of their hormones and health, over half (55%) of respondents say they would be open to using this technology with 43% saying they like the idea of accessing their own data
Experts and women’s health advocates involved in the study
- Dr Shahzadi Harper – GP, perimenopause and menopause specialist, The Harper Clinic
- Henrietta Norton – Nutritional therapist and co-founder of Wild Nutrition
- Laura Biggs – Founder of Let’s All Talk Menopause and founding member of The Menopause Mandate
- Denise Pines – Femtech Founder of WisePause Wellness, co-founder of FemAging and board member of the Osteopathic Medical Board of California
To read the full report, visit http://wildnutrition.com/perimenopause-report
For perimenopause supplements and advice visit wildnutrition.com/perimenopause
#reclaimingperimenopause #perimenopause @wildnutritionltd
ABOUT WILD NUTRITION
Wild Nutrition is a supplements business based in Lewes, Sussex, founded by Henrietta and Charlie Norton. They are the experts in women’s nutritional health, empowering every woman to transform her health naturally. Led by founder and formulator Henrietta, who is a published author and highly regarded nutritional practitioner, they’ve harnessed the power of nature’s most potent ingredients in Food-Grown® supplements. It was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. Realising there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own natural, Food-Grown® supplements and the products are now widely recommended by health professionals and customers alike.
Wild Nutrition products are sold through wildnutrition.com as well as Planet Organic, Whole Foods Market, John Bell & Croydon, Harrods and Selfridges. Wild Nutrition is a B Corp certified business.
ABOUT THE FUTURE LABORATORY
The Future Laboratory is one of the world’s leading strategic foresight consultancies. It exists to help companies make a better future by giving them the confidence to take the decisions today that will create economic, environmental, technological, and social growth tomorrow. From its offices in London and Melbourne, The Future Laboratory offers a range of strategic foresight products and services to help its clients harness market trends, adapt to emerging consumer needs, and keep them ahead of their competitors. Stay on top of the latest consumer trends and market shifts by visiting its trends intelligence platform, lsnglobal.com, and find out more about its client work at thefuturelaboratory.com.
Methodology:
The Future Laboratory used the following methodology in order to explore and define the future of the perimenopause. Synthesising social and cultural macro research with validation from Wild Nutrition stakeholders, quantitative research and key experts, the outcome reflects an in-depth analysis and exploration of the pillars redefining and upholding the future of this life stage.
1. Foresight research system
A process of digital forensics and trend research that provided us with the macro forces set to inform the future of how the perimenopause would be considered. From there, we uncovered three key themes to further explore.
2. Quantitative survey
Perspectus Global interviewed a total sample of 2,015 aged 18-99 years in the United Kingdom. The survey was conducted using an online and phone methodology. Fieldwork has been conducted in August 2022.
Supplementary questions were asked by Wild Nutrition to a customer base of 833 women aged 18-75 years in the United Kingdom. The survey was conducted online between September 1st-9th 2022.
3. Expert interviews
Interviews with experts with expertise that considers the sociological, psychological and technological intersections of the topic – enabling us to validate, interrogate, and identify key themes and knowledge within evolving trends.
